New vice president, Insurance & Driver Licensing

30 May 2014

ICBC's president & CEO, Mark Blucher, is pleased to announce the appointment of Steve Yendall as vice president (VP) for Insurance & Driver Licensing — effective June 23.

Steve is currently the Vice President, Western Canada for RSA and CNS insurance, responsible for delivering ICBC's portfolio strategy and operational plan.

Steve's key achievements in this role have included multi-year revenue growth, retail restructuring and improved customer satisfaction — while continuing to work effectively with independent broker distribution partners. He also has extensive management consulting experience in the insurance and financial services sector.

Kellee Irwin will continue as acting VP for Insurance & Driver Licensing until Steve's arrival — at which point she will return to her role as VP of Insurance Transformation & Personal Insurance. Kellee will continue her executive leadership sponsorship of the Insurance Sales and Administration System (ISAS) project and the resulting transformation of insurance operations.

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