Learn to drive smart manual campaign
1 April 2014
A new electronic eBook version of the Learn to Drive Smart manual is now available on the iPhone/iPad app making it even easier for drivers to study anywhere — anytime.
A new eBook version of the Learn to Drive Smart manual has been conveniently packaged in ICBC's iPhone/iPad app and is downloadable for all devices and tablets. The intent is to:
- improve the learning experience
- increase awareness of the online manual and app, and
- to highlight the current technology ICBC provides.
Providing ICBC customers with an improved experience, will set the stage for fully interactive/value added manuals in the future so that more will choose to use the electronic versions.
How driving schools can help
Online learning is increasingly preferred, and promoting online manuals is environmentally conscious and will help reduce ICBC printing costs. The improved eBook format — in combination with the online practice knowledge test — will better assist new drivers in obtaining their learner's licence.
To help promote the new electronic version of the Learn to Drive Smart manual, driving schools were sent posters for their display along with information cards for their students.
When students ask for a driving manual, schools are asked to suggest the Learn to Drive Smart online guide as a green alternative to the physical manual — and to offer them an information card.